Dawn Bradshaw is Chief Marketing Officer for Wintrust Mortgage. With 30+ years of experience in marketing and leadership, Dawn is an accomplished brand builder, creative leader and digital champion.
At Wintrust Mortgage, Dawn is leading a digital transformation, optimizing customer experiences, and developing strategies for the next generation of mortgage lending. This requires a focus on innovation, personalized marketing, machine learning, predictive analytics and artificial intelligence.
Dawn is a fearless leader, focused on developing team members and supporting their growth to create greater innovation. Her teams are nimble, results-focused, and dedicated to making strategic decisions based on testing, insights and data. They are focused on building marketing engines to impact the business and drive growth.
Prior to joining Wintrust Mortgage, Dawn led a team for Adtalem Global Education, supporting the DeVry University and Keller Graduate School of Management brands. She led a turn-around for the challenged brands in a shrinking category with aggressive, agile, effective marketing strategies. Prior, working with Fujifilm, Dawn led brand awareness initiatives and building market share, competing against a well-known brand who owned the market. By working in these challenging categories, Dawn honed her skills in creating sophisticated marketing infrastructures, relying on test-and-learn approaches and data-driven decisions, and embracing current and emerging technology and trends to move organizations forward.
Dawn’s creativity and energy is evident in her career and her pastimes. She is a passionate advocate for women in leadership. She also has a passion for giving back to her communities – at home and abroad. Annually, she raises funds to help build homes for Habitat for Humanity and, along with her young son, creates and donates backpacks of supplies for the homeless. She has cycled across Tanzania to raise funds for orphaned and homeless children in Africa. Dawn is passionate about the outdoors, and enjoys running, cycling, hiking, skydiving and scuba diving. She is also an accomplished singer and photographer. Dawn earned her bachelor’s degree from Ball State University, in central Indiana, and is currently pursuing her MBA.
At the helm of Marketing for Wintrust Mortgage, Dawn will lead Wintrust Mortgage efforts in connecting with consumers one-to-one, delivering omni-channel optimized experiences for them, and leading the organization in this next generation of mortgage lending.